Apple has been in the tech game for a very long time and along its history, many have stated that Apple reshaped the way we think about our tech and the way we use it. Others say that Apple revolutionized the world and invented cool new stuff for us to use. And then there are others that just don’t care or that say that Apple did nothing extraordinary. I personally think it’s a bit of all.
Apple is claiming to be a company who’s goal is to offer customers with the most personal, easy to use and beautiful technologies, ranging from music players, to desktops, to laptops, to phones, tablets and more recently watches. And there is no doubt, people love apple products. Pretty much from the ’90’s onward, Apple has been a force to recon with, building beautiful PC that had a simple interface and that got the job done for people. It allowed many to discover the beauty of a PC and moved that futuristic piece of technology from your office, into your living room. Then in 2001 Apple launched the iPod which made having all your favorite songs with you at all times much more easier than it was before. Then it went on with laptops, and then it announced the iPhone, which set the standard for what we now call a “smartphone”. A couple of years later it announced the tablet, and then everybody wanted and loved it, and know they are going with smartwatches. But did they really changed the industry?
Most of the success Apple had in the past was not due to some crazy new technology they invented, it was because of the way they were thinking about the problems of the time. Take the iPod for example: Apple didn’t invent the mp3 player, they just came up with a better way of using the technology of the time. And they knew how to market it. Same goes for most of their greatest hits, not necessarily new inventions, but mostly rethinking, reinventing the uses of the technologies available. They did have some inventions trully to themselves, and the first one that comes to mind is the iTunes Store, which was a new way to advertise music and that helped the music industry develop and join the 21st century. But what all of these inventions and reinventions did was make Apple a huge name, a fierce competitor and something other companies tend to aspire to and something they want to become. And now Apple is using its influence to change the industry.
Apple is now using their momentum to shift the tech world in the direction they think it’s best, and they are right now a key element for setting new standards for the industry. It’s been like this for a few years: they were among the first to get rid of the floppy disk and soon enough everybody else did. They did the same with flash extentions on their devices and now they are doing it again with the USB-C ports. And because it’s the most recent, it’s also the fact that caught my eye:
Last year, Nokia announced the N1 Tablet that came with a usb type C charging port. And nobody really cared. That was the first time that I’ve heard about the USB type C and I thought to myself “yeah, it’s a nice technology, who knows in how many years will see it become mainstream”. Well, looks like it only took a few months because now Apple has started using it and everybody wants to know what it is, what it does and how to get it. Now Apple aren’t the only one doing it: Google announced a Chromebook that uses the same technology, but somehow I doubt that Google has the same power to push out a new standard as Apple does.
This is the love and hate thing about the Cupertino based company: they can get away with pretty much anything because of the huge momentum that they have: if Google, HP, Asus, or anyone else released a new laptop with just a single port, that being a new USB type C port, the whole world would’ve laugh and ignore them completely. Apple did it and while there were some comments, I believe people are still going to buy it. Same goes for their new $10.000 smartwatch,
So they might just reuse some existing technologies, and they might just have a really good marketing team, but the fact is that right now they are a huge force of the industry, one that is by no means conservative and that has a big impact on the direction the industry is heading. And that’s how Apple is changing the industry.