At first I didn’t want to write about the new Galaxy S6 and S6 Edge, but something weird happened: as I was watching the event, I got more and more excited about their new devices. And it’s the first time this has happened to me when talking about Samsung.
They announced today two new phones: their new Galaxy S6 flagship and a more flamboyant version: the S6 Edge, which has a curved screen on both sides.
This year I think Samsung sacrificed a lot to get back on top of the Android market after slowly loosing market share to competitors like Apple or LG. So this year, we have a lot of things that the old Galaxy phone did not have: a metal edge surrounding the phone, a non-removable battery, no expendable memory and kinda of a new design.
From the front thinks look as Samsung as ever. Same button layout, same combination of physical and capacitive buttons that Samsung has been going with for the last 4-5 years. On the back, we have a nice, glass back panel made out of Corning Gorilla Glass 4, the same material we find on the front of the phone.
From a software side, Samsung has inspired itself a bit from the Google Material Design (their latest software is running on Android 5.0 afterall) and has reduced the number of icons and tried to simplify the user experience a bit, but they kept the same icon layout and UI that make up TouchWiz so things looks just as usual, although first hand-on videos claim that the new S6 seems snappy enough. And it should be! Samsung has in it it’s new generation of octa-core processor that they claim is the best and fastest ever.
What I really like about this new phones is the build quality that has gone up in my eyes, and the fact that from the back at least, they have a new design and a better feel. The new Galaxy also has a “new-improved-greatest-in-the-world” 16 MP camera but what I’m really exited about is the wireless charging and the mobile payment procedure. Wireless charging isn’t something new and has been around for quite some time so I’m not even sure why I get excited when I hear about it in new phones. The new Samsung payment feature is something interesting as they claim it allows you to use your phone to make payments even with machines that are not NFC enabled, and that only accept magnetic bands (aka cards). I’m not sure if Samsung has the marketing force of Apple to push this type of mobile payments into the market, but I do think that every manufacturer can try benefit of Apples efforts to bring Apple pay into the world.
The new display they claim has 70% more pixels than the S5 isn’t a great attraction to me, because after a certain pixel density I really don’t care that much as I don’t use my phone to watch some National Geographic like documentary where I would want to see every insect in a rain forest on my screen.
The edge variant I think looks really cool but what I would really like to see is some special functionality added to it, other that a fancy desk watch or a quick-access menu to 5 friends. But that aside, it is a really nice looking device that I appreciate for the fact that it’s different.
So when wrapping up the day, I think Samsung clearly stole the show at MWC with the most changes. I’m not sure if they are for the better or worse of its future, but compared to HTC’s launch, Samsung brought a new design, it let go of a few traditional Samsung features like the plastic back, removable battery and SD slot and tried to improve the user experience. I think that fresh start gives them an advantage for this year. What do you think?